The Trend Edit: Think Pink

Posted on 20 July 2017

No longer reserved for kids toys like Barbie or Legally Blonde’s Elle Woods, shades of pink were all over the runway in SS17. It has been thrilling to see this divisive colour being snatched from the clutches of gender stereotypes and transformed into the next cool trend. SS17’s catwalks saw pink worn in every shade, from fuchsia to rose, peach and magenta. If you want to follow the pink trend, check out our edit of pink accessories.  




Tomas Brilliance was founded by Tomas Mfita and launched in 2015. While working as a postman, Mfita was inspired by the colourful envelopes and packages that he delivered, and so the vision for his brand was born. His striking range of bags are hand created in London using the finest crafting techniques. Follow the pink trend with a bag by one of his striking pieces in pale pink.







Votch are fast becoming the next big thing. This watch brand design sleek, simple watches with 100% vegan leather straps. Each timepiece is made with premium components, and every stage in the design and manufacturing process has been considered to ensure that the highest ethnical standards are adhered to. With their second collection, the brand are allowing wearers to remove and swap the straps, making their pieces more versatile if you don't want to rock the pink trend every day!




XISS jewellery combine contemporary design with a relaxed, effortless and intrinsically feminine aesthetic. In a world of throwaway trends, XISS create pieces that are truly timeless. Central to the XISS ethos is a belief that every piece of jewellery tells a story and when worn everyday becomes an intrinsic part of your style. If you're a girly girl, jump on the pink trend with XISS.




Founded by sisters Katarina & Dominika Bucar in March 2015, Boo started with a simple drawstring backpack. Having expanded their range, the brand now provides signature designs that express a clean, minimal and modern style. The pink trend isn't going anywhere for the next few seasons, which makes a Boo bag a worthwhile investment.






Inspired by the golden age of watchmaking of the 21st century, Minute & Azimut watches are built to stand the test of time. Last year, the brand launched a collection of beautiful timepieces inspired by 1960’s design. At the heart of each watch is Swiss technology, which is complimented with a genuine leather strap in a variety of luxury materials. 





Last but certainly not least, MYSTIC FORMS is a London-based jewellery label founded by Japanese artist Akiko Ban. Ban’s designs aim to bridge the gap between jewellery and contemporary art, creating pieces that are theatrical and wearable. We really love the futuristic aesthetic of Mystic Forms' designs. What better way to follow the pink trend?



Are you ready to think pink? Jump on the trend by sharing on Facebook or Twitter!



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