Established in 2014, AVAAYA is a fashion concept brought to life by founder Amrit Bagha.
Spending all of her spare time buried in fashion books and searching for pieces in her own wardrobe and jewellery box that not everybody had, it was time for her to stop the incessant hunt and create the pieces that she was searching for. The question of creating AVAAYA was never if; only when.
Fashion to her is an eclectic formula of art and science; from the way that you carefully curate the perfect outfit to our Darwinian approach of evolutionary style. Along the way, you start to invest in classic and stand-out pieces for our wardrobe collections. She wanted to build a brand that inevitably creates “the classics” which will add the final touch of chic to any outfit, over and over again.
AVAAYA strives to empower, revolutionise, innovate and inspire women who are looking for cultivated chic fashion. Each piece is carefully garnered and designed to ensure the premium quality that is emblematic of the AVAAYA brand.