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Fortune & Frame is a New York City-based jewelry line known for its handcrafted fortune lockets, fortune cookies and other inspired pieces.

Founded by designer Gretel Going, the original concept came about in 2011 when she came across an insightful fortune, shoved it behind a refrigerator magnet, and forgot about it. When the fortune kept falling on the floor, an idea was born. The resulting line relies on jewelry and accessories to bridge the gap between the value people place on fortunes and the lack of dedicated places to keep them.

Each collection introduces a new theme and narrative that unfolds through a series of lockets, necklaces, bracelets, earrings, rings and other pieces.


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