Pursuit The Label is a London-born, sustainable swimwear brand that uses the highest quality recycled fabrics to create each individual piece. All of their swimwear is designed and produced in London.
Pursuit The Label desire to create trend driven swimwear that has no limit. However the planets resources do.
Pursuit The Label was created in a bid to help fight marine pollution by turning regenerated ocean waste into beautiful quality swimwear. Each individual piece is created from recycled plastic bottles and discarded fishing nets from the land and sea. Each year up to 12 million tonnes of plastic are dumped into our oceans. On average, there are 46,000 pieces of plastic present every square mile of ocean. It has even been estimated that that by 2050 there will be more plastic in the ocean than fish! Our Italian sourced ECONYL fabric is made from 78% recycled polyamide, a post-consumer waste fibre and is of the highest quality and of the softest touch, you wouldn’t imagine it's journey from waste to wear!
Their packaging is made from 100% recycled cardboard and is also recyclable.
They use 0 plastic in any of our packaging!