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SEB Jewellery is a young and unique brand, loaded with the paradox of simplicity and powerful structure.
Icelandic born and raised goldsmith Edda Bergsteinsdóttir, is the creator of SEB jewellery. She is fascinated by the process of looking at large scale objects, studying shapes and structures of ordinary things and simplifying complex patterns of nature. After a year of studying architecture at The Icelandic Academy of the Arts Edda realized she wanted to design on a smaller scale. Shifting focus from the macro to the micro Edda pursued her education at The Technical College in Reykjavík and after several years in the jewellery field both in Iceland and in Norway, Edda finalized her goldsmiths studies in 2013.