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Tru is a Caribbean capsule - designed in Barbados for the minimalist island lover - creating luxury tees and other holiday essentials is what we know and love - ignite your inner beach babe with our newest collection.

Tru uses organic cottons for all of our essentials - we want to wrap you in the softest fabrics that are comfortable on your skin and more importantly, good for our earth.

Being from Barbados, as a brand we are all about island life; drinking from coconuts, neat little cafes, afternoon swims before the sun sets and exploring on the east coast on the weekends. Ignite your inner beach babe with all of our collections.

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