'relax baby be cool' is an infectiously stylish, modern-day fashion and lifestyle brand dedicated to all the timeless eccentrics. With a sense of solidarity amongst countries, cultures and passionate visionaries, our desire is to celebrate the legacy of ancient traditions and historical arts by giving the local craftsmen the worldwide recognition they deserve.
Established by Estonian-born mother and daughter creative duo, the unique, upcoming label fuses an assortment of colors and themes inspired by the hidden corners of the World. A collaboration between textile laborers that go back generations, enthusiastic futurists and helping hands which prove to be instrumental in the overall craftsmanship that defines Relax Baby Be Cool. Tailor-made, using only high quality materials and mixing them with fabrics that carry in them stories and legends further contributes to the modern touch and exceptional quality that makes Relax Baby Be Cool what it is today.